Entertainment is often the first casualty when event budgets are cut. This is unfortunate, because entertainment acts have a direct impact on the success or failure of a corporate event.
Check out the following 5 reasons you should spend budget on corporate entertainment:
1. Corporate event entertainment builds relationships
Good entertainment can promote business both internally and externally. Entertaining well is a quick and easy way to build relationships with a new client or between employees. The shared emotional experience of viewing a fantastic stage performance, for example, helps break the ice between audience members. This stimulates conversation and forges strong links between them.
2. Corporate event entertainment sparks interest
Corporate event entertainment is attention-grabbing – it can generate genuine interest, particularly for new and exciting product launches. The buzz surrounding the visual spectacle of corporate event entertainment ensures that audience members are never bored, and that the excitement associated with the product and brand are carried forward into the future.
3. Corporate event entertainment can help to reinforce brand messages
Corporate event entertainment can reinforce specific messaging including core brand values and personality through elegant and subtle storytelling techniques. This is especially effective when corporate entertainment vendors offer customisation of performances to include your logo or stories. This brand messaging is effective in reaching both external clients, as well as serving as a heartfelt reminder of company identity for internal employees.
4. Corporate event entertainment vendors are highly professional
Smooth-running event entertainment provides unforgettable experiences for event attendees and is integral to the success of the event as a whole. A well-run event also reflects on your company’s attention to detail and desire for success. Therefore, it is important to trust an entertainment expert who leads their field in high production values, creative conceptualisation of live performance and storytelling for corporate audiences.
5. Corporate event entertainment can enhance employee morale
When events are held to incentivise employees, well-executed entertainment programs can greatly enhance employee morale and boost corporate community. An entertaining event relaxes, revitalises, and allows employees to connect with colleagues in an informal setting – boosting interdepartmental relationships. An exciting event is also the perfect environment for employees to recognise their efforts throughout the year and feel proud of their achievements.
Clearly, the benefits are numerous. We encourage you to go ahead and set that money aside for a corporate entertainment act at your next event. Your guests will surely remember and thank you for it with their pocketbooks later!